Xinfadi helps Laiyuan local specialties enter Beijing

During this period, Xinfadi market successively went deep into Laiyuan daliuwangchuan ecological breeding Co., Ltd., Nantun village Feijian vegetable planting base, Zhangjiazhuang village and other places, and visited Laiyuan to investigate the poverty alleviation situation. At the same time, the two sides also preliminarily decided on a new model of Xinfadi partners to provide seeds, transportation technology and acquisition to poor farmers.

The current situation of Laiyuan's crop production is the scattered planting, extensive management and lack of scale of a variety of agricultural products, and the product sales is the dilemma of large farmers. It is understood that Fengtai District, as a counterpart assistance area, has achieved 68.347 million yuan of sales of agricultural and sideline products in Beijing for Laiyuan County through exhibition promotion, industrial cooperation, production and marketing docking and other means in the past year. In 2018, Xinfadi acquired walnuts, millet, potatoes and other specialties of Laiyuan County, amounting to more than 60 million yuan.

In view of the planting structure and future sales of agricultural products (6.480, -0.11, -1.67) in Laiyuan, zhangyuxi, chairman of Xinfadi, believes that the geographical location and climatic reasons here are precisely the advantages here, and the environment is good. At present, agriculture is facing great development, which is also a turning point, "From the past when the supply exceeds the demand to the present when the supply exceeds the demand, Laiyuan should deeply study the planting categories of agricultural products, which should not be small and comprehensive. It should have a certain scale, grasp two or three agricultural products with regional characteristics, and create its own brand. At the same time, it is necessary to tell a good product story. A good product story must grasp the psychology of consumers. The story gives the emotion between products and consumers, on the premise of ensuring the quality of products , improve the added value of products ".