Based on characteristic agricultural products in Daguan County, Zhaotong City, Yunnan Province

Industrial development drives economic development, which is the key to poverty alleviation in poor areas. As a poor county, in the past two years, Daguan County, Zhaotong City, Yunnan Province has driven the rapid development of the local economy with the breakthrough of characteristic agricultural products. On March 20, Daguan county held the unveiling ceremony of e-commerce integrated services into rural areas, and the first bamboo publicity and promotion conference in Jinan Daguan county. Xiao Fuqiang of Daguan County said that e-commerce is an emerging industry and a sunrise industry. With informatization becoming more and more popular, e-commerce will play a good role in the future. The promotion of the comprehensive demonstration project of e-commerce in rural areas in Daguan county has played an important role in the poverty alleviation process in Daguan county.

Government and enterprises jointly promote e-commerce into the countryside

Daguan county is located in Wumeng Mountain area, in the heart of Zhaotong City, with a land area of 1721 square kilometers. It governs 8 towns, 1 Township, 84 Villages (communities), with a total population of 286600. There are 15 ethnic minorities such as Miao, Hui, Yi, etc. it is a national poverty alleviation and development county and a deep poverty county in Yunnan Province.

On October 24, 2018, Wenyuan technology signed a cooperation agreement with Daguan County Industrial Information and Commerce Science and Technology Bureau on the comprehensive demonstration project of e-commerce into rural areas in Daguan county. With the promotion of Daguan county government, we will carry out the work of e-commerce in rural areas in accordance with the principle of "market-oriented, government guidance, grasp the help of poverty alleviation, strengthen services, focus on the upward, adjust measures to local conditions, and highlight characteristics".

As of January 2019, the county has built one county-level e-commerce public service, one county-level e-commerce logistics distribution, and 43 Township and village level e-commerce service stations, including 43 new e-commerce service stations, covering 43 poor villages, achieving a 51.2% coverage rate of e-commerce service points in poor villages, and realizing the extension of e-commerce services to villages, so that poor households can enjoy the convenience of e-commerce without leaving home.

We have carried out e-commerce talent training, carried out a total of 19 e-commerce training sessions, and carried out e-commerce training for different groups through multiple channels and at multiple levels, with a total of 2883 people trained. In order to consolidate the training effect, we have cultivated more than 50 e-commerce platform online stores to promote entrepreneurship, bring employment with entrepreneurship, and increase income with employment; More than 50 online stores have been opened by traditional enterprises, college students and returning youth in the county.

Promote the development of rural e-commerce based on characteristic industries

Daguan county has five industries of "potato, Gastrodia elata, Chinese prickly ash, live pig and beef cattle" and six special industries of "bamboo, tea, medicine, fruit, vegetable and livestock". The existing bamboo area is 208300 mu, accounting for more than 50% of the total global resources. In 2017, the output of bamboo shoots in the county reached more than 8000 tons, more than 80% of which were supplied for export, and its comprehensive output value of primary and secondary industries reached 240million yuan.

Xiao Fuqiang introduced the construction of e-commerce into rural comprehensive services in Daguan county. He said that as a "one county, one product" advantageous industry in the poverty alleviation of Daguan County, Phyllostachys pubescens should be cultivated and built to enhance the strength of the "hometown of Phyllostachys pubescens" in Daguan County, so that more people can embark on the road of prosperity through the cultivation and development of Phyllostachys pubescens industry.